Super Saturday Night is an exclusive annual Super Bowl party, jointly hosted by AT&T and DIRECTV. In 2018, SSN featured a live music performance by J-Lo, and the event’s visual identity needed to seamlessly integrate the look and feel of her new single with the integrity of the AT&T brand. The resulting design featured lush flowers and leaves as a tribute to the Puerto Rico hurricane relief effort J-Lo was spearheading during the event. The designs were noted by the audience and media as creative, integrated, and thoughtfully considered.
Event Identity / Key Visual / Environmental / Experiential / Digital / Print : Creative Direction, Art Direction, Design | Agency: AT&T