AT&T sponsors many international film festivals, and is a strong advocate for up-and-coming directors, producers, actors, etc. AT&T hosted a TIFF event with Variety Studio at Momofuku in Toronto. For the event, I wanted to create an artistically authentic experiential design that stood out and gave AT&T a strong presence amongst other brands’ activations. During our research, we were inspired by the famous Graffiti Alley in Toronto, and leveraged this creative concept, keeping in mind David Chang’s love for street art in his restaurants. Respected Toronto muralist Ben Johnston created key messaging as murals in the space, helping bring style and street cred to a global brand.
Key Visual / Branding / Environmental / Experiential / Digital / Print / : Creative Direction, Art Direction, Design | Agency: AT&T