Bobble water bottle utilizes a patented water filter system that supports sustainability and helps reduce the use of disposable plastic bottles. The brand identity features the shape of a ‘water drop’ in the negatives of the letters. The water drop shape and bottle shape integrate seamlessly, resulting in a more memorable brand. Outdoor and social media activations focused on fun, informative tips for aiding sustainability through healthy habits and activities. All packaging was created from recycled materials, which fold easily for the next time they’re recycled.
Brand Identity / Packaging / Digital / Print / Activation / Retail : Creative Direction, Art Direction, Design | Agency: Safari Sunday