Owl’s Brew Radler is a mix of craft beer, organic tea, and natural botanicals. In creating a look and feel for the product line, we chose to position the brand somewhere between craft beer and spiked seltzer – not heavy, but not too light. The resulting brand identity was created in hand-written style, representing craftsmanship and artistry, alongside images of botanicals and fruits, which feel light and refreshing.

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Strategy / Brand Identity / Packaging / Digital / Print / Retail  :  Creative Direction, Art Direction, Design  |  Photography: Foxes & Wolves  |  Studio: Gina Fujita