Boozy Tea is an innovative malt beverage made with organic botanicals, teas and fruit juices. I wanted to create a brand look that appealed to millennials which are the biggest demographic for spiked beverages. The brand voice need to communicate light refreshment, and treated drinkers to a feel-good experience. The brand identity was created in retro style, with a simple, clean typographic treatment that fit with current trends and helped create a sense of authenticity. Each flavor features its own color that hints at flavor cues, with vibrant accent color stripes that run across the can to enhance the excitement.


Strategy / Brand Identity / Packaging / Digital / Print / Retail  :  Creative Direction, Art Direction, Design  |  Photography: Foxes & Wolves  |  Studio: Gina Fujita