&Pizza decided to package their unique flavored fountain soda into a can to expand the product’s reach and brand presence. To fit with the brand’s bold attitude and to help the products stand out at shelf in a restaurant designed entirely in black-and-white, I decided to create super vibrant colored cans, utilizing obscure liquid patterns, layers of gradients, and bubbles in order to scream unapologetic attitude.

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Packaging  :  Creative Direction, Art Direction, Design  |  Studio: Gina Fujita