Owl’s Brew is a tea-and-botanical based mixer designed to be blended with your favorite spirit for an instant, easy-to-make, refreshing cocktail. In the initial packaging, a lack of design hierarchy made the product confusing on shelf, leaving consumers unsure of the product’s name and flavor SKU. To fix this, I restructured the design, creating a clear hierarchy and utilizing a new type treatment that helped the brand feel more stylish and approachable. As a result, the mixers were able to break into major national retail stores, tripling the product’s sales.
Strategy / Brand Identity / Packaging / Digital / Print / Retail : Creative Direction, Art Direction, Design | Photography: Foxes & Wolves | Studio: Gina Fujita