AT&T is the world’s largest media and entertainment company – and a brand like that needs no introduction. So, in designing their 2017 annual report, I let their iconic logo do the talking, with an oversized, embossed look that bled off the cover. This simple, minimalistic design helped reinforce the key message of efficiency and humility for the brand’s business moving forward.

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Creative Direction, Art Direction, Design  |  Agency: AT&T