At this conference, AT&T Advertising & Analytics will gather leaders in advertising, media and marketing in the same room to discuss the issues surrounding audience attention, measurement and the effectiveness of ads. For the brand identity typography treatment, I utilized a classic and sophisticated serif font. I played with the name of the conference, aligning and stacking the letters in different formations, to emphasize the conference’s core message of perception and seeing the world from different angles.

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Brand Identity / Digital / Print  :  Creative Direction, Design  |  Agency: AT&T