Fontainebleau Miami Beach is an iconic luxury hotel resort. It was time for a bold new look to help the property stay at the forefront of the international entertainment scene. We designed a monogram-style brand identity, all in lowercase ‘fb’, to feel more intimate and exclusive. Photography done in black and white editorial style exudes sensuality, sophistication and relaxation.
Branding / Digital / Print : Art Direction, Design | Photography: Peter Arnell | Agency: Arnell